Today we are featuring Samridhi of Little West street.
Based in New York City, the brand’s mission is to provide stylish,
luxurious and practical bedding and accessories for little babies all
over the world. Its passion for beautiful fabrics, fun prints, and
eye-pleasing themes makes its beddings perfect for little sleepy
heads.They have amazing style designs.Check it Out!
1. Tell us a little about you and your lovely brand Little west street.
I grew up in New Delhi in a family of designers - so designing,
colors, manufacturing etc. is something I grew up learning. I moved to
Singapore for college where I graduated with a degree in computer
engineering. Before starting Little West Street, I did my MBA in the US
and worked in strategy consulting for several years. Today, I live with
my husband and 2 young kids in New York. I believe all my diverse
experiences and learnings over the years have connected together to
enable me to start Little West Street.
Little West Street is an e-retail store providing stylish kids’ bedding and essentials. Our focus is on creating world-class designs, ensuring top-notch quality, along with making sure our products are practical and safe for children. We worry about every little detail so moms don’t have to worry about it!
2. What was your inspiration to start Little west street? Can u give us a timeline how it started?
When I had my son (4 years ago), I moved back from the US to India
for about 2 years, and struggled to find beautiful, high quality bedding
and other products, which were considered essentials in the US (such as
a muslin swaddles, sleep sacks). Many of the beautiful products sold
around the world are made by the highly skilled, top-notch artisans of
India - so it was ironic to me that we didn’t have access to such
products in the Indian market.
When I returned to New York, I started working on this idea -
researching the market, talking to mothers, and designing furnishings
for little babies. By 2015, I had created a small team in New York, and
designed several product lines. We started the manufacturing process in
early 2015 – and launched the online store in Sept 2015! When I started
out, I had no idea it would be what it is now, and that it would get all
this love and appreciation from mothers around the world! It has been a
very fulfilling journey so far, and am looking forward to the next
phase of it.
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